Keywords
Broad, "phrase" and [exact] match, negative keywords, and a search terms report to find more.
XPARO website ads
Reach robotics builders where they search, read and build.
Show your ad to engineers, students, makers and robot companies on XPARO: at the top of search results for your keywords, in the feed as people scroll, inside guides and on the free engineering tools. Set your own budget and bid, pay only per click or per 1,000 viewable impressions, and see every view, click and rupee in your reports.
Where your ads show
| Placement | Where | Ad slots a day |
|---|---|---|
| Top of search resultsSearch ads · text | Above the results when someone searches XPARO for your keywords. | new |
| Search feedFeed & content · native card or banner | A card between posts in the XPARO feed, on every page as people scroll. | 2 |
| Inside articlesFeed & content · native card or banner | In the middle of guides and blog posts. | 1 |
| End of articlesFeed & content · native card or banner | Right after a guide or blog post ends. | 1 |
| Engineering toolsFeed & content · native card or banner | On the free robotics calculators and tool pages. | 1 |
| Public profilesFeed & content · native card or banner | On the public profile pages of XPARO members. | new |
| Project websitesFeed & content · native card or banner | On robotics project websites whose owners show XPARO ads. | new |
Slots a day: how often each placement was shown on XPARO over the last 30 days (average). It is the most you could appear, not a promise.
Pricing: you set the bid, the auction sets the price
- 1
Add money
Pay into your ad balance through Cashfree (UPI, cards, netbanking), from ₹500. Ads spend from it.
- 2
Set a budget and a bid
A daily budget (from ₹50) and the most you'll pay per click, or per 1,000 viewable impressions.
- 3
Pay the second price
You pay just enough to beat the next ad (₹0.01 more), never more than your bid. Alone, you pay the floor.
- 4
Never overspend
Your daily budget is a hard limit. Invalid clicks (bots, repeats) are filtered and not charged.
Search ads₹3.00lowest price per click
Feed & content₹2.00lowest price per click
Feed & content₹30.00per 1,000 viewable impressions
Everything you'd expect from an ad network
Targeting
Placements, topics (robotics, AI, IoT…), devices, country and Indian state, and an hour-by-hour ad schedule.
Formats
Text ads with sitelinks, native cards with your image and button, and banners in 300×250, 336×280, 728×90, 320×100, 320×50.
Bidding
Manual CPC, Maximize clicks within your budget, or viewable CPM. Frequency caps per visitor.
Reports
Impressions, viewable impressions, clicks, CTR, average CPC, cost and conversions, by day, ad, placement, device and state. CSV export.
Conversion tracking
A tag for your thank-you page counts orders and enquiries from your ads, with their value.